Is intelligent voice assistant a big trend or a pseudo-era？
Accenture's" Reshaping Relevance "report conducted online surveys of more than 22,000 consumers in 21 countries around the world. The study found that intelligent voice assistants are disrupting consumer technology and service ecosystems. 93% of global total expect devices such as smart TVs or smart speakers to be easily integrated with independent intelligent voice assistants.
As the release of the new version of Windows 10 approaches, Microsoft recently announced some news about its voice assistant Cortana smart speaker, saying that Cortana's work focus will undergo a major shift from personal consumption scenarios to corporate office scenarios.
We look at the development of Cortana smart speaker. Microsoft Cortana was born in 2014. The initial strategic focus was on Windows PC and Windows Phone platforms. In October 2017, users can use Cortana voice to wake up Invoke, switch on and off home appliances, on-demand music and other voice services, and make voice calls through Skype.
In order to accelerate the expansion of the voice assistant smart speaker, Microsoft announced a partnership with Amazon to insight realized Cortana and Amazon Alexa awakening each other. This is Cortana's ingenious move. The construction of the voice ecology takes a lot of time. Microsoft hopes to accelerate its own ecological development through cooperation with Alexa.
Nowadays, as voice assistants are increasingly connected to people ’s lives, consumers ’behavior habits have also changed, because with independent voice assistant devices, such as voice calls, setting reminders, playing music, and browsing news on smartphones The frequency of other functions has been reduced. Consumers also hope that voice assistants can accomplish more advanced tasks, making a difference in areas such as home security management, home automation, bill payment and payment reminders, and even restaurant reservations and virtual medical consultations.
In the United States, in-vehicle voice assistants have 83.8 million monthly active users and 29.7 million daily active users. About 51% of American adults try to use voice assistants while driving, and about 1/3 of adults convert to monthly users.In comparison with men, women are more likely to be in-car voice assistants.The monthly active users of car voice assistants are almost as many as the total number of smart speaker owners. 77% of Chinese consumers surveyed use intelligent voice assistants, the highest in the world (50% of the global average) .The satisfaction of domestic users with independent intelligent voice assistants has reached 97%, so they have higher expectations for it, hoping that more home devices smart speaker will be integrated with it and ensure greater information transparency.