Development prospects of tws wireless earphones
For tws wireless earphones consumers, features such as longer battery life, active noise reduction (ANC), and high-resolution audio are still the main differentiating factors they consider. Tws wireless earphonescurrently account for more than half of global headset sales.
59% of global consumers said that they are now familiar with the product category of true wireless headphones, and more than a quarter of consumers already own a pair of tws wireless earphones.
Among the consumers who participated in the survey this year, two-thirds of the respondents believe that compared to wired products, wireless audio equipment can provide the same or better sound quality. This shows that driven by technological progress in this field, the attitude of end users has undergone a dramatic change.
Trends in the use of tws wireless earphones
Listening to music accounts for 77% of tws wireless earphones usage. This type of equipment is also often used to watch videos, calls, and background noise reduction.
With the increasing popularity of games globally, 32% of smart phone users use wireless headsets when playing games.30% of consumers believe that fitness tracking is very important, but compared to 57% of respondents in the “Status of Use Research Report” in 2019, this demand has shown a downward trend.
60% of consumers use tws wireless earphones when taking public transportation. Other common listening environments include outdoors, gyms, and workplaces.
50% of smart phone users said that they want tws wireless earphones to support voice assistant services.
The consumer trend of tws wireless earphones
More than 50% of consumers said that they have regarded "smart ear-wear" as a product category.27% of consumers already own a pair of true wireless headphones.
Nearly one-quarter of consumers plan to buy tws wireless earphones in the next 12 months, and more than one-third of those aged 18-24.
Sound quality, battery life, and comfort are still the most important headset features for consumers. 57% of respondents said that they are more inclined to buy true wireless headsets that support hearing aid, fitness tracking, and voice assistants.
52% of smart phone users indicated that they would prefer to buy a mobile phone with a tws wireless earphones in the box in the future.