Pantone Color Institute® Announces PANTONE Minion Yellow
- Author:jaskey
- Release Date:2015-06-03
The first-ever character-branded PANTONE Color inspired byIllumination Entertainment’s Minions
(http://www.pantone.com/pci/minion-yellow?from=mascot)
Pantone Color Institute is excited to announce the creation of an official new PANTONE Color, Minion Yellow.
Based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Meglobal film franchise, including the upcoming prequel Minions, PANTONE Minion Yellow is an illuminating, energetic, friendly and fun-loving yellow shade that immediately calls out to you.
"Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism," said Leatrice Eiseman, Executive Director, Pantone Color Institute.
The partnership was born when Pharrell Williams, who helped create the music for theDespicable Me franchise, came up with the idea while the Pantone Color Institute, the research arm of the company that charts global color trends and studies how color influences human thought processes, emotions and physical reactions, noted the desire of the consumer to add more energizing color into their lives. Pantone worked closely with the animation team at Illumination Entertainment to review the existing color range and to identify the most pure representation of the Minions’ iconic yellow color. The resulting PANTONE Minion Yellow is a custom color designed to represent the sweet and subversive characters. An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.
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